Experience

2023 - Now

Digital Marketing Coordinator - Rust-Oleum Corporation | Melbourne

  • Develop and execute digital marketing campaigns across various channels.

  • Create and publish engaging content for websites to drive brand awareness and engagement.

  • Plan, execute, and monitor digital campaigns, including email marketing, content marketing, SEM, SEO, and paid advertising.

  • Manage and optimise e-commerce stores on platforms like Amazon, BigCommerce, and other marketplaces to increase online sales and customer engagement.

Marketing Coordinator - Shead Group | Brisbane

  • Planning execution of SMS & email marketing promotions & newsletters.

  • Coordinating annual organic social media posting schedule.

  • Managing websites and launching campaigns on Google Ads & Facebook.

2022

2021 - 2022

Marketing Assistant - QQ Fashion | Brisbane

  • Administrative support includes invoicing, data entry, bookkeeping, answering calls, photocopying, and document management.

  • Assisting sales team with customer service, picking orders, stock organization, and Mailchimp marketing.

2021

Translator & Editor - OZYOYO | WFH

  • Translating and editing English articles to Chinese.

  • Updating and interpreting trending online topics in the community.

  • Publishing articles through the online editing portal.

2019 - 2020

Social Media Marketing Executor - BUY@HOME | Brisbane

  • Managing social media accounts.

  • Writing and designing the content and layouts of posts and articles.

  • Executing stakeholders’ visions and requests.

2018 - 2019

PR Intern - Ketchum | Shanghai

  • Working with clients (eg. Booking.com).

  • Writing media features, tracking coverage, and reporting results.

  • Planning and executing PR campaigns with online KOLs.

Education

2018 - 2019

The University of Queensland | Brisbane

Master’s Degree in Communication

Major in Professional Communication and Public Relations

 

2013 - 2017

United International College | China

Bachelor's Degree in Arts

Major in Contemporary English and Literature

Skills & Expertise

  • Adobe Photoshop

  • Adobe Premiere

  • Microsoft Excel

  • Microsoft Powerpoint

  • Microsoft Word

  • WordPress

  • Shopify

  • Squarespace experience

  • Hootsuite

  • Meta Business Suite

  • Message Media

  • Google Analytics

  • Google Ads

  • Canva

  • Quickbook

  • Mailchimp

  • Campaign Monitor

  • Speaking Mandarin and Cantonese as mother languages.